If your clients can't find you, you've already lost.
Building a nice website and putting it on the web is a lot like printing a beautiful full color brochure and then dropping it in the middle of the Sahara desert.
Building an attractive, informative website is the first step, of course. But if you want traffic, you can't stop there - and yet that's exactly where most people do stop. Getting people to come to your site is a science in itself. There are many methods, but most of the quick fix solutions don't work; the ones that do, don't last.
Search engines work on highly complex algorithms. And while most engines don't make those algorithms public, it is possible to learn their rules and give them the exact type of website that they like.
SEO / SEM "gimmicks" just won't help.
We've all seen the companies that promise "number one results" for your site. (Did you ever wonder what happens when another company comes along, wanting the same search terms as you? Just how many people can be number one?) Why gimmicks don't work.
Effective, "by the rules" SEO is a time consuming, bizarre combination of art and science that is extremely effective.
The Site Mechanics practice "White Hat SEO," which follows the rules, and gives the search engines what they want. It's more work, but it delivers lasting results. Every website is different because each has a unique purpose and mission. There are a multitude of methods for bringing people to a website; it is important to determine the purpose, analyze your site's strengths, and design a marketing method that will bring the right visitors to your site. The Site Mechanics will provide a specialized strategy for your site, one that uses your strengths to help promote your site to the rest of the world via a variety of methods.